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About the Book

“From Broke, Busted and Disgusted

To A Million Dollars A Year— The Cedric Penn Story”


Cedric D. Penn, Successful Entrepreneur, Respected Business Leader, Master Coach, and L.A Talk, Radio Show Host, candidly shares his priceless wisdom and proven formula for financial freedom and entrepreneurial success in the much anticipated book, “From Broke, Busted and Disgusted To A Million Dollars A Year- The Cedric Penn Story” expected to be released during the Summer of 2010.  This book is considered to be a definite “must have” amongst those that Penn has already helped to obtain “Millionaire” status through his Diamond Network, an organization for which he founded on the principles of “Faith, Family and Prosperity” with the vision of presenting premier networking opportunities to the world.

In the book, Penn also talks about overcoming adversity through Faith, garnering the support of Family, humble beginnings and developing a “Millionaire’s Mindset” to obtain Prosperity. Penn states that by following the essential principles outlined in his book, the upper level executive and the serious minded entrepreneur will have the tools necessary to expand their territories and increase their market share as well as company revenue.


Humble Beginnings

Cedric the youngest of eight children was born to hard working parents in rural Pennsylvania, who instilled deep rooted core values in each of their children.   Despite Cedric’s parents insistence on higher education, the likelihood of Cedric becoming a third generation coal mine or steel mill worker was a strong possibility.  However, the young Cedric fostered a dream, will and determination to live a different life than that which awaited him after completing his high school years.

In the Midst of Change

Ironically because of his unique athletic ability, Cedric’s assumed fate began to change, with the Milwaukee Brewers offering him a contract, for which he declined, prior to graduating from high school, opting instead to receive full scholarships in both baseball and football to various universities around the country.  Ultimately, Cedric chose Purdue University but later transferred to Western Kentucky where he played as an All-American, graduated and anticipated being a NFL draft pick.  But, adversity called Cedric’s name and he found himself in disarray, living in his car and in housing projects while relying on transitional assistance for food.  Although his situation seemed dismal, Cedric refused to adopt a defeatist attitude and began to fight for the life that he wanted to live.

The Journey to Success

“From Broke, Busted and Disgusted To A Million Dollars A Year- The Cedric Penn Story” candidly takes the reader through the ebbs and flows of starting a business and selling it to a major wireless company then losing it all in the economic downfall succeeding nine-eleven, followed by a tragic accident, spiritual epiphany, and the triumphant spirit of a man who refused to let circumstance dictate his outcome in life and in business.

For additional information on Cedric Penn, media inquiries and booking consideration contact Monica Emery at 225 802-6160MonicaE@cedricdewaynepenn.com


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